8 Reasons Facebook Will Beat All Other Digital Marketing Channels This Year

Image credit: JaysonPhotography / Shutterstock.com Here are the 8 reasons why it makes the most sense for businesses to use the social media giant to advertise their products. 1. Custom-targeted audience Facebook advertising campaigns are built around (and for) specific audiences. For this reason, the Facebook Custom Audience Tool can work magic. This tool enables…

How to Estimate Market Demand Using Adwords

Originally posted on smallbusiness.chron.com, article by Jared Lewis Google’s Adwords can be an effective tool for market research. This is especially true with market research for websites, such as those used in affiliate marketing. Google’s Adwords program can give you an idea of how many monthly searches there are for specific keywords and phrases that…

Making it personal: Rules for success in product customization

By providing customization, brands raise loyalty at a time when it’s more important than ever. By Elizabeth Spaulding and Christopher Perry Sellers of everything from dress shirts to handbags and even consumer packaged goods are discovering the value of letting customers create their own unique products. Retailers use Big Data to present a personalized set…

What are the Elements of Good Logo Design?

A logo is a graphical representation of a company. If a logo is well-designed, a viewer will gain an immediate understanding of a company’s approach, its character and its market position. A solid logo will impart whether a company is conservative or progressive, corporate or entrepreneurial, and deliver a sense of the type of relationship…

The Benefits of Outsourcing for Small Businesses

Outsourcing — the practice of using outside firms to handle work normally performed within a company — is a familiar concept to many entrepreneurs. Small companies routinely outsource their payroll processing, accounting, distribution, and many other important functions — often because they have no other choice. Many large companies turn to outsourcing to cut costs.…

The Costs of Bad Security

Mounting threats to the security of information are forcing companies to make more sophisticated cost-benefit analyses when they craft their security strategies.